Hulk smash shit

Remember 100 years ago there was a film that nobody had heard of but when it opened it generated such good word of mouth that it became instantly cool. The film worked because it was a straight forward action packed thriller. Actually it was about 12 years ago and the film was Executive Decision with Kurt Russell. He did the same next year with Breakdown. Which brings us to The Incredible Hulk. In the first reel we have cameos from Bill Bixby and Stan Lee (looking more alive than in his Iron Man cameo) and you don't have to wait that long for the tongue in cheek appearance from Lou Ferrigno. What this says is that Marvel wants audiences to know that this Hulk is ripped from the pages of the comic, and doesn't waste time with unnecessary character development or existential dilemmas.
Since you can't believe anything the movie whore press says just stay away from broken record stories with the same tale of Edward Norton feuding with the studios over final cut. The real story would be the visual momentum that Hulk aims for and, for the most part, delivers. Yes, Hulk looks fake, like most CGI but if you can get past that obvious defect the rest of the film has the tone of happily flipping page by page of a comic that holds your interest.
Marvel has Hulk at Universal and Iron Man at Paramount but what studio will distribute the eventual (2011?) Avengers movie that will unite Hulk, Iron Man, Captain America and Thor?